L’OCA Quality Market is a curated food destination offering specialty groceries, fresh-made meals, and in-house culinary experiences. Inspired by European markets, it blends quality ingredients, craftsmanship, and convenience in a contemporary retail environment.

I joined L’OCA Quality Market at inception as the first employee, contributing from early brand exploration through launch and expansion. I led the design of key brand assets including menus, a comprehensive white-label packaging system, retail sales signage, and the brand’s first grocery flyer ahead of the flagship opening on May 10, 2024. My role expanded to include permanent interior and exterior signage across multiple locations, along with ongoing sales and marketing assets spanning billboards, transit ads, digital campaigns, email, social, print, and in-store communications—supporting the brand’s growth through a cohesive and scalable visual system.